Why Scheduling Social Media Posts Isn’t Always the Best Idea

An unbelievable tragedy broke in our nation today, as a gunman stormed an elementary school in Connecticut, with a death toll of over 20, consisting of mainly children. Unspeakable, unbelievable, and unexpected. My heart goes out to those affected.

Though scheduling social media posts is convenient for times where we’d like to be present online, it’s still imperative to check in and make sure that you’re on top of what’s happening currently.

Case-in-point:

Elizabeth is absolutely right. Though whoever was managing the Smirnoff account probably hasn’t seen the news yet, I hope someone does and takes any tweets out of their account for the rest of the day. It looks insensitive, uncaring, and generally like the brand does not have a pulse for what is going on in the world right now. Just one of the trickier sides of social media – no matter how many tools you use, or how safe you think automation may be,  there ALWAYS has to be a human present.

It happens to the best of us.

If you find yourself in a predicament as such, the best thing to do is to apologize and own up to it. Jason Falls does this here – he’s sincere and I guarantee his community believes him and accepts it because it does a) in a timely manner and b) admits fault and c) apologizes.